Capabilities for Strategic Product Management

PALMA® Functionality and Features

Market Specification

Start by understanding market needs, customer values and how they translate into product properties.

Then take a look at the competition and the commercial offering on the market. This includes planning when to introduce new functionality and performance.

Modular Concept

Move into technology and understand how to break down the product into functions. Find the correct technical solution concept to carry out those functions in products and understand module drivers.

Then cluster these functions into modules, set the strategy for each module and define the interfaces between modules.


Determine configurability and how to make products out of modules.

Define a generic product structure for how to group modules into a product and expand each module to its variants – one or many – including the performance of each.

Configuration Logic

Set up the logic for how to combine or select module variants into product configurations.

Configuration Intent is a combination of behaviors of product properties, dependencies between product properties, conditions in the product structure and explicit rules.


Enter profitability by understanding the cost structure of modules and the variants from an assortment of product configurations.

Estimate future sales, understand production volumes in total and over time, understand the revenue and cost per configuration per year or in total. All this includes traditional direct costs and indirect or complexity costs.


Drive development by assigning work and change requests.

Branch Manager

Manage version history, track all changes over time and work with scenarios.

Reports & Dashboards

Clear reports and dashboards to communicate downwards or upwards in the organization.


Set up APIs to connect with other business systems.

Feature Example: Branch Manager